What's Happening?
The PGA of America has announced the appointment of Terry Clark as its new chief executive officer, effective March 2. Clark, who has been a board member since 2024, will take over from interim CEO Kerry Haigh. Previously, Clark served as the chief marketing officer at UnitedHealth Group and was involved in golf through Optum's sponsorship of The Players Championship. His appointment follows the resignation of Derek Sprague, who was the first to serve as both a past president and CEO of the PGA of America. Clark aims to focus on strengthening the organization's culture and supporting PGA professionals.
Why It's Important?
The leadership change at the PGA of America is significant as it comes at a crucial time for the organization, which plays a central role in the golf
industry. Terry Clark's background in marketing and his experience with major golf events could bring a fresh perspective to the PGA's operations. His focus on empowering PGA professionals and elevating major championships could enhance the organization's influence and impact on the sport. This transition may affect stakeholders, including golf professionals, sponsors, and the broader golf community, as the PGA seeks to maintain its leadership in the sport.
