What is the story about?
What's Happening?
Maison Margiela has launched its Autumn/Winter 2025 campaign featuring Miley Cyrus, marking the brand's first collaboration with a celebrity ambassador. Known for its anonymous and collective vision, the French luxury brand is adapting to the modern fashion landscape where celebrity influence is prominent. The campaign, shot by Paolo Roversi, showcases Cyrus in black-and-white portraits, maintaining the brand's mysterious ethos while embracing contemporary cultural trends.
Why It's Important?
Maison Margiela's decision to feature Miley Cyrus in its campaign signifies a shift in the brand's marketing strategy, embracing celebrity influence to reach a broader audience. This move reflects the growing importance of celebrity endorsements in the fashion industry, as brands seek to connect with consumers through familiar faces. The campaign highlights the balance between maintaining brand identity and adapting to cultural trends, demonstrating the dynamic nature of fashion marketing.
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