What's Happening?
Elevate Management, a Paris-based company, has rebranded as Elev8on Management and introduced an AI-powered tool called Pulse By Elev8on. This tool assesses the influence of American talent in the European market by providing an 'Impact Score' based on factors like digital presence and media visibility. The rebranding aims to position Elev8on as a global leader in talent management and strategic innovation. The company has also signed actress Jamie Chung for European representation, expanding its roster of American talent.
Why It's Important?
The introduction of Pulse By Elev8on represents a significant shift in how talent management agencies evaluate and negotiate transatlantic deals. By providing objective data on American talent's impact in Europe, Elev8on aims to improve negotiation outcomes and align expectations between U.S. and European stakeholders. This could lead to more balanced agreements and enhance the visibility of American actors in European markets. The rebranding and AI tool also highlight the growing role of technology in the entertainment industry.
What's Next?
Elev8on plans to leverage its new AI tool to strengthen its position in the European market and attract more American talent seeking representation abroad. The company may also explore partnerships with U.S. agents and managers to maximize the tool's potential. As the Venice Film Festival unfolds, Elev8on will engage with industry stakeholders to showcase the benefits of its innovative approach, potentially leading to new collaborations and business opportunities.
