Universal Music India Partners with Maddock Films to Launch 'Mad for Mussic' Label

What's Happening?

Universal Music India has formed a strategic partnership with Maddock Films, a prominent Bollywood film production studio, to launch a new music label called 'Mad for Mussic.' This collaboration positions Universal Music India as the global strategic partner for future film soundtracks from Maddock Films, which is known for producing successful horror-comedy films such as 'Stree,' 'Bhediya,' and 'Munjya.' The partnership aims to deepen Universal Music India's presence in India's film music industry, leveraging Universal Music Group's global network to create international opportunities. Maddock Films has achieved significant success with hit singles like 'Pardesiya' from 'Param Sundari' and 'Stree 2,' which are among the highest-grossing Hindi-language films.

Why It's Important?

This partnership is significant as it marks a crucial step forward for Universal Music India's business in the region, enhancing its influence in the largest music category in India—film music. By collaborating with Maddock Films, Universal Music India can tap into the thriving Bollywood music scene, which has a substantial impact on the country's entertainment industry. The deal also opens doors for Maddock Films to expand its franchises and reach a global audience, potentially increasing its market share and influence in international markets. This collaboration could lead to innovative music projects that blend local and global elements, benefiting both companies and the broader music industry.

What's Next?

As Maddock Films enters its next growth phase, the partnership with Universal Music India is expected to facilitate the development of new film soundtracks and franchises. The collaboration may lead to the production of more high-grossing films and music projects, further solidifying Maddock Films' position in the industry. Universal Music India will likely focus on leveraging its global network to promote these projects internationally, potentially leading to cross-border collaborations and increased visibility for Indian film music. Stakeholders in the music and film industries will be watching closely to see how this partnership unfolds and impacts the market.