What is the story about?
What's Happening?
Neon's body horror film 'Together' has gained significant attention due to its innovative marketing campaign. The film, starring Alison Brie and Dave Franco, premiered in July and has been successful at the box office. The marketing strategy included digital and real-life stunts, such as pop-up shops and unique merchandise. Brie and Franco actively participated in the campaign, attending events and engaging with fans. The campaign also featured a 'pupil dilation screening' to gauge audience reactions, showcasing Neon's commitment to creative marketing approaches.
Why It's Important?
The success of 'Together's marketing campaign highlights the importance of innovative strategies in the film industry. By engaging directly with fans and utilizing unique promotional tactics, Neon has set a precedent for future film marketing. This approach not only boosts box office performance but also enhances audience engagement and brand loyalty. The campaign's success demonstrates the potential for creative marketing to drive interest and revenue, influencing how films are promoted in an increasingly competitive market.
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