What is the story about?
What's Happening?
Knowa De Baraso, a 13-year-old political enthusiast, has launched a new podcast series titled 'Now You Know with Knowa De Baraso' in collaboration with Reasoned Choice Media and iHeart. The podcast aims to engage Gen Alpha listeners by blending discussions on politics, pop culture, and personal anecdotes. The series debuted on July 30, featuring guests like Mia Thornton and Macy Gray. De Baraso, known for his viral moment at the Democratic National Convention in 2024, seeks to inspire young Americans to participate in political processes while maintaining a focus on entertainment.
Why It's Important?
The podcast represents a significant effort to engage younger generations in political discourse, potentially influencing their participation in future elections. By merging entertainment with politics, De Baraso aims to make political engagement more accessible and appealing to Gen Alpha. This approach could lead to increased voter turnout among young people, impacting election outcomes and public policy. The involvement of influential figures like Angela Rye further underscores the importance of youth engagement in shaping the political landscape.
What's Next?
De Baraso plans to continue developing his podcast, focusing on diverse topics and guests to maintain interest among young listeners. As the 2026 mid-term elections approach, the podcast may play a role in mobilizing young voters. The success of this initiative could inspire similar efforts to engage younger demographics in political processes, potentially leading to a shift in how political content is delivered and consumed.
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