What is the story about?
What's Happening?
Prime Video has announced the production of a new biblical drama series titled 'Joseph of Egypt,' featuring Adam Hashmi in the titular role. The series, which is an eight-episode limited run, is being co-produced by Amazon MGM Studios and 5&2 Studios, the latter led by 'The Chosen' creator Dallas Jenkins. Filming is currently underway in New Mexico. The drama is based on the Old Testament story of Joseph, who rises to power in Egypt after being betrayed by his brothers. The cast includes notable actors such as Alexander Siddig, Babak Tafti, and Iris Bahr. Craig Wright serves as the writer, executive producer, and showrunner for the series. The production is part of a broader deal between Jenkins and Amazon MGM Studios, which includes streaming rights to 'The Chosen' series and other projects.
Why It's Important?
The launch of 'Joseph of Egypt' signifies Prime Video's continued investment in diverse content that appeals to a wide audience, including those interested in religious and historical narratives. This series could attract viewers who are fans of biblical stories, potentially expanding Prime Video's subscriber base. The involvement of Dallas Jenkins, known for 'The Chosen,' adds credibility and anticipation, given the success of his previous works. Additionally, the series contributes to the growing trend of streaming platforms producing high-quality, original content to compete with traditional television networks. This move could influence other platforms to explore similar genres, thereby diversifying the types of stories available to audiences.
What's Next?
As production progresses, Prime Video is likely to release promotional materials and trailers to build anticipation for the series. The success of 'Joseph of Egypt' could lead to further collaborations between Prime Video and 5&2 Studios, potentially resulting in more biblical or historical dramas. The series' reception will be closely watched by industry analysts to gauge its impact on Prime Video's market position and subscriber growth. Additionally, the series may spark discussions on the portrayal of religious narratives in modern media, influencing future content development strategies.
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