What's Happening?
Lexi Love, a contestant from Season 17 of RuPaul's Drag Race, is embroiled in a legal dispute over the use of her stage name. The conflict arises from a trademark infringement claim by adult entertainment actress Selena Scola, who has requested that Love, the show, and its producers cease using the name 'Lexi Love.' Scola argues that the use of the name infringes on her two-decade legacy and identity, which she claims contradicts the values of consent and respect upheld by LGBTQ+ communities. Despite Scola's claims, the trademark for LexiLove.com was canceled in 2015, and her new trademark application was only approved in January 2025. Lexi Love, whose legal name is Clair Barnes, has used the name since 2009 and is considering a 'Name Me' contest to resolve the issue. Barnes has expressed frustration over the lack of communication from Scola and the impact on her career, including venues canceling her appearances.
Why It's Important?
This trademark dispute highlights the complexities of intellectual property rights within the entertainment industry, particularly for performers who rely on their stage names for brand identity. The outcome of this case could set a precedent for how similar disputes are handled, especially in the context of digital and social media platforms where brand identity is crucial. For the LGBTQ+ community, this case underscores the importance of protecting individual identities and legacies, which are often intertwined with personal and professional reputations. The resolution of this dispute could impact how performers navigate trademark issues and protect their identities in an increasingly digital world.
What's Next?
The next steps in this legal dispute may involve further negotiations between Barnes and Scola, potentially leading to a settlement or a court ruling. The entertainment industry and legal experts will be closely watching the case for its implications on trademark law and performer rights. Additionally, the outcome could influence how reality TV shows and their participants manage branding and intellectual property issues in the future.
