What is the story about?
What's Happening?
Joe Lewis, known for producing 'Fleabag' and '100 Foot Wave,' is backing the London transfer of the off-Broadway play 'Invasive Species.' His company, Amplify Pictures, will co-produce the play's run at King's Head Theatre in September. The play, written by Maia Novi, is semi-autobiographical and follows an Argentine performer pursuing Hollywood dreams. Lewis joins lead producers Eric Kuhn and Adam Rodner, along with other co-producers. The play debuted in New York last year and received significant attention. Maia Novi will reprise her role in London, joined by Harrison Osterfield and other cast members.
Why It's Important?
The involvement of Joe Lewis and Amplify Pictures in the London transfer of 'Invasive Species' highlights the growing trend of successful off-Broadway productions gaining international attention. This move could further elevate the play's profile and provide opportunities for its cast and crew. The collaboration between Lewis and Kuhn continues their successful partnership, which previously brought 'A Strange Loop' to Broadway. The play's themes of immigration and the pursuit of dreams resonate with audiences, potentially influencing future productions and discussions around these topics.
What's Next?
The London production of 'Invasive Species' is set to begin previews on September 3 and officially open on September 5, running through October 3. The play's success in London could lead to further international transfers or adaptations. The collaboration between Lewis and Kuhn may also pave the way for more joint ventures in the future, potentially bringing other innovative works to new audiences.
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