What is the story about?
What's Happening?
Naruto has been streamed for 40 million hours on Netflix in the first half of 2025, contributing to a total of 4.4 billion anime viewing hours on the platform. The series, which follows the journey of young ninja Naruto Uzumaki, remains popular among both new and returning viewers. Netflix's extensive anime catalog has positioned it as a major hub for anime content, surpassing other platforms like Crunchyroll in reach. Approximately 48% of global anime viewers watch on Netflix, with the U.S. figure at 63%.
Why It's Important?
The substantial viewing hours for Naruto and other anime on Netflix highlight the growing popularity of anime in mainstream entertainment. This trend reflects a shift in consumer preferences, with more viewers seeking diverse and culturally rich content. The success of anime on Netflix can drive further investment in anime production and distribution, potentially leading to more original content and collaborations. The platform's ability to attract a large audience underscores its influence in shaping viewing habits and expanding the global reach of anime.
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