What's Happening?
Born Ruffians, a Toronto indie rock band, has released their latest album titled 'Beauty's Pride,' inspired by frontman Luke Lalonde's trip to India. During his visit, Lalonde rode a borrowed purple children's bike adorned with a Disney princess and the phrase 'Beauty's Pride,' which stuck with him and became the album's title. The album was largely written while Lalonde was preparing for the birth of his first child, marking a new sonic direction for the band. The album reflects Lalonde's personal growth and the band's evolution nearly two decades into their career.
Why It's Important?
The release of 'Beauty's Pride' signifies a pivotal moment for Born Ruffians as they explore new musical directions and themes. This album could attract a broader audience by resonating with listeners who appreciate personal and emotional narratives in music. The band's ability to evolve and adapt their sound is crucial for maintaining relevance in the competitive indie music scene. Additionally, the album's inspiration from Lalonde's personal experiences may deepen the connection with fans, fostering a more intimate and loyal fanbase.
