What is the story about?
What's Happening?
Hasbro has announced a new lineup of action figures at Fan Expo Canada 2025, featuring characters from Marvel and Star Wars franchises. The Marvel Legends series introduces figures such as Mysterio, inspired by Spider-Man: The Animated Series, and Strong Guy from the X-Factor lineup. These figures come with various accessories and are priced at $24.99 USD and $39.99 USD respectively. Additionally, Hasbro is releasing new Star Wars: The Black Series figures of Anakin Skywalker and Obi-Wan Kenobi, modeled after their appearances in Revenge of the Sith. These figures are also priced at $24.99 USD each. A new Shoretrooper Electronic Helmet, part of the Black Series, is also being introduced, priced at $109.99 USD. All items are slated for release in Fall 2025, with preorders opening on August 26.
Why It's Important?
The release of these new figures is significant for collectors and fans of the Marvel and Star Wars franchises, as it expands the available merchandise and offers new collectibles. Hasbro's strategy to release figures inspired by popular series and movies taps into the nostalgia and ongoing popularity of these franchises. This move is likely to boost Hasbro's sales and strengthen its position in the competitive toy market. The introduction of exclusive and detailed figures also caters to the growing community of adult collectors, who are a key demographic in the collectibles market.
What's Next?
Preorders for these figures will begin on August 26, and they are expected to be available through major retailers such as Walmart and Hasbro Pulse. The release of these figures in Fall 2025 will likely be accompanied by further marketing efforts to engage fans and collectors. Hasbro may continue to expand its lineup with additional figures and collectibles, potentially unveiling more at future conventions and expos.
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