What's Happening?
The action film Nobody 2, featuring Bob Odenkirk as a John Wick-like assassin, is now available for preorder in a Limited Edition Steelbook format exclusively at Walmart for $38. This collectible edition follows the same artistic style as the original Nobody Steelbook, making it a visually appealing addition for collectors. The film, which premiered in theaters on August 15, has received generally positive reviews, though it hasn't quite matched the acclaim of its 2021 predecessor. In addition to the Walmart-exclusive Steelbook, standard 4K Blu-ray and 1080p Blu-ray editions are available for preorder at Amazon. A combo pack featuring both Nobody films will also be released, allowing fans to create a complete collection.
Why It's Important?
The exclusive release of the Nobody 2 Steelbook at Walmart highlights the growing trend of retailers securing exclusive rights to special edition home media releases. This strategy can drive foot traffic and online sales for retailers, while offering consumers unique collectible options. For fans of the Nobody franchise, the availability of these editions provides an opportunity to own a piece of the film's legacy in a visually distinctive format. The positive reception of Nobody 2, despite not reaching the heights of the original, underscores Bob Odenkirk's continued appeal and the enduring popularity of action films with a strong central performance.
What's Next?
As the release date for the Nobody 2 home media editions approaches, it is likely that Walmart and Amazon will continue to promote their exclusive offerings to maximize sales. Fans of the franchise may also anticipate potential announcements regarding a third installment, given the playful suggestion of a 'triples' collection in the promotional material. Retailers may explore further exclusive partnerships for future releases, leveraging the success of such editions to enhance their market position.
