What's Happening?
Sunderland Marine, part of NorthStandard, has sponsored the release of 'The Lifeboat,' a new single by Celtic music group Skipinnish featuring The Fisherman’s Friends. The song honors the Royal National Lifeboat Institute (RNLI) volunteers for their bravery in saving lives at sea. Written by Angus MacPhail, a co-founder of Skipinnish and Sunderland Marine member, the single reflects the dedication of RNLI crews. Sunderland Marine's sponsorship aids in the production and promotion of the song, with proceeds going to the RNLI. The single will be performed live at Skipinnish's concert in Glasgow.
Why It's Important?
The collaboration between Sunderland Marine and Skipinnish highlights the importance of supporting maritime safety and honoring the RNLI's legacy. This initiative underscores the role of music in raising awareness and funds for charitable causes. By celebrating the RNLI's contributions, the project strengthens community ties and promotes the values of courage and commitment. It also reflects Sunderland Marine's ongoing commitment to the maritime industry and regional heritage, reinforcing its position as a responsible partner in the sector.
What's Next?
The release of 'The Lifeboat' is expected to generate interest in maritime safety and the RNLI's work, potentially leading to increased support and donations. Sunderland Marine may continue to engage in similar initiatives, fostering partnerships that benefit the maritime community. The live performance at Glasgow's OVO Hydro could attract media attention and further promote the RNLI's mission. Future projects may focus on sustainability and safety in the maritime sector, building on the success of this collaboration.