What's Happening?
Pixar's latest film, Elio, is now available for home viewing after a disappointing box office performance. Despite receiving positive reviews, Elio had the lowest opening for any Pixar film in theaters. The movie is currently available for rent or purchase on digital platforms such as Prime Video and Apple TV, with rental prices set at $25 and purchase prices at $30. A physical release in the form of a 4K Blu-ray Steelbook is set for September 9, 2025, available for preorder at Amazon and Walmart. The film is expected to eventually be available on Disney Plus, although no specific release date has been announced.
Why It's Important?
The availability of Elio on digital platforms highlights the shifting dynamics in film distribution, where streaming services and digital rentals are becoming increasingly important. This move allows Pixar to reach audiences who may have missed the theatrical release, potentially increasing the film's viewership and revenue. The strategy reflects broader industry trends where studios leverage digital platforms to maximize content accessibility and profitability. For Disney Plus, adding Elio to its lineup could enhance its appeal to subscribers seeking exclusive Pixar content, thereby strengthening its competitive position in the streaming market.
What's Next?
As Elio becomes available on more platforms, Disney Plus subscribers are likely anticipating its addition to the streaming service. The film's digital release may prompt Disney to accelerate its streaming availability to capitalize on audience interest. Additionally, the upcoming physical release could attract collectors and fans of Pixar films, further boosting sales. The industry will be watching closely to see if Elio's home viewing success can compensate for its theatrical shortcomings, potentially influencing future release strategies for Pixar and other studios.
