What's Happening?
NBCUniversal has secured all non-publishing rights to Robert Ludlum's Bourne and Treadstone properties, ensuring the continuation of the Jason Bourne franchise. The acquisition allows Universal to expand the Bourne universe with new stories for global audiences. The franchise, which began with 'The Bourne Identity' in 2002, has seen several films and a TV series, 'Treadstone'. Despite mixed reviews for later installments, the franchise remains popular, and Universal plans to revitalize it with potential new projects.
Why It's Important?
The acquisition signifies Universal's commitment to maintaining and expanding a well-established franchise that has influenced the action genre. The Bourne series introduced a new style of action filmmaking, impacting other franchises like James Bond. Revitalizing Bourne could reinvigorate interest in action films, offering fresh narratives and potentially attracting a new generation of viewers. The franchise's expansion could also lead to increased revenue through film releases, merchandise, and streaming services.
What's Next?
Universal may explore various avenues for the franchise, including new films or series. There is speculation about bringing back Matt Damon, who is closely associated with the character. A script by Joe Barton has been written, though not yet greenlit. Universal's strategy will likely focus on balancing nostalgia with innovation to appeal to both long-time fans and new audiences.
