What's Happening?
Julia Cole has signed a global recording deal with Broke Records, marking her as the label's first country artist. Known for her empowering music and soulful vocals, Cole has built a strong independent career with a loyal fanbase. Her single 'Day Late & A Buck Short' has garnered significant attention with over 200 million views on social media and 52 million streams. Cole is set to release 'Hunting Boots' and will tour Australia, further expanding her reach.
Why It's Important?
Julia Cole's signing with Broke Records represents a strategic expansion for the label into the country music genre, potentially diversifying its audience and market presence. For Cole, this partnership offers increased resources and support for her music career, enhancing her ability to reach new audiences globally. The move underscores the growing trend of cross-genre collaborations and the importance of social media in building artist profiles and fan engagement.
What's Next?
Cole is preparing for her upcoming tour in Australia, which will likely increase her international exposure. The release of her new single 'Hunting Boots' is expected to further solidify her presence in the country music scene. As Broke Records' first country artist, Cole's success could pave the way for more country signings by the label, influencing its future direction.