What's Happening?
GMA Network has announced a promotional event titled 'Family Feud Guess To Win,' which will run from January 5, 2025, to May 31, 2025. The promo is open to all Filipinos aged 18 and above residing in the Philippines. Participants are required to watch the 'Family Feud' show on GMA 7, airing Monday to Friday at 5:40 PM, and answer questions flashed on the screen during the broadcast. Each question is based on a survey of 100 people and offers two possible answers. Participants can submit their answers via the promo website, with each answer equating to one entry. The promo allows a maximum of three entries per episode. Winners will be selected through an electronic raffle held every Saturday, supervised by a representative from the Department of Trade and Industry (DTI). Each week, 25 winners will receive PHP 20,000, with prize taxes covered by GMA Network.
Why It's Important?
This promotional event by GMA Network is significant as it engages the Filipino audience in interactive television viewing, potentially increasing viewership and audience participation. By offering substantial cash prizes, the network incentivizes viewers to tune in regularly, thereby boosting ratings and advertising revenue. The initiative also reflects the growing trend of integrating entertainment with audience engagement strategies, which can enhance brand loyalty and viewer retention. For participants, the promo provides an opportunity to win cash prizes, which can be particularly appealing in the current economic climate. The involvement of the DTI ensures transparency and fairness in the selection process, maintaining public trust in such promotional activities.
What's Next?
As the promo progresses, GMA Network is likely to monitor viewer engagement and adjust the format or prize offerings based on audience feedback and participation levels. The network may also explore similar promotional strategies for other shows to replicate the engagement success. Participants will continue to submit entries, with winners announced weekly on GMA Network's social media platforms. The network will handle prize distribution through secure methods like bank transfers and money transfers, ensuring winners receive their prizes promptly. The promo's conclusion in May 2025 may lead to further promotional events or extensions based on its success.
