What's Happening?
Cassandra Peterson, known as Elvira, Mistress of the Dark, has partnered with Thirteenth Floor Entertainment for the Los Angeles Haunted Hayride. The event, set in Griffith Park, will feature Elvira-themed attractions, including a narrative integration into the Hayride's story of Midnight Falls, a town perpetually trapped in the 1980s. The partnership aims to inject fresh energy into the Halloween event, with themed audio programming and exclusive merchandise available across Thirteenth Floor's national locations.
Why It's Important?
The collaboration between Elvira and Thirteenth Floor Entertainment highlights the growing popularity and commercialization of Halloween events. It reflects the cultural significance of Elvira as a Halloween icon and the expansion of themed entertainment experiences. The partnership is expected to attract fans of horror and Halloween, boosting local tourism and economic activity in Los Angeles. It also underscores the trend of experiential marketing and themed events in the entertainment industry.
