What is the story about?
What's Happening?
Jelly Roll, the Grammy-nominated and multi-platinum singer-songwriter, has announced an additional Melbourne date for his first-ever tour in Australia and New Zealand. The decision comes in response to overwhelming demand from fans. The tour, titled 'The Down Under 2025 Tour,' will now include performances at Rod Laver Arena on October 28 and 29. Jelly Roll will also perform in Sydney, Auckland, and at the inaugural Strummingbird Festival, with stops in Sunshine Coast, Newcastle, and Perth. Joining him on tour are Shaboozey, known for his chart-topping single 'A Bar Song (Tipsy),' and Drew Baldridge, whose viral hit 'She’s Somebody’s Daughter' achieved significant success on Billboard’s Country Airplay chart.
Why It's Important?
The expansion of Jelly Roll's tour highlights the growing international appeal of American country music artists. This tour not only provides an opportunity for Jelly Roll to connect with his fans in Australia and New Zealand but also showcases the global reach of country music. The inclusion of artists like Shaboozey and Drew Baldridge further emphasizes the diversity and collaborative spirit within the genre. For the music industry, such tours can lead to increased album sales, streaming numbers, and brand partnerships, benefiting both the artists and the industry at large.
What's Next?
As Jelly Roll prepares for his tour, fans can anticipate potential collaborations and performances of his latest single 'Amen' with Shaboozey. The tour's success could pave the way for more international tours by American country artists, expanding their global footprint. Additionally, the Strummingbird Festival's debut could become a recurring event, attracting more international acts and boosting local tourism and the music scene in Australia and New Zealand.
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