What's Happening?
ONErpm, a music distribution and marketing company, has announced several new artist signings, expanding its roster significantly. Among the notable additions is pop artist Daya, who will release her second full-length album, 'Til Every Petal Drops,' on October 10. The first single from the album, 'Agnostic,' was released on August 8. Daya retains full creative control under the deal, benefiting from ONErpm's marketing and distribution capabilities. Additionally, ONErpm has signed the long-running rock band G. Love & Special Sauce, making their catalog available across all platforms for the first time. The band plans to release two new projects later this year, including a tribute album to the late blues artist R.L. Boyce and a live album from their 30th anniversary tour. Florida rapper Cochise is also among the new signings, with several singles already released under ONErpm.
Why It's Important?
The expansion of ONErpm's artist roster highlights the company's growing influence in the music industry, offering artists a platform that combines creative freedom with robust marketing and distribution support. For artists like Daya, this partnership allows for greater artistic expression while reaching a wider audience. The inclusion of G. Love & Special Sauce's catalog on digital platforms marks a significant step in preserving and promoting their musical legacy. This move could attract new listeners and provide existing fans with easier access to their music. The signing of diverse artists, including Cochise, reflects ONErpm's commitment to supporting a wide range of musical genres and styles, potentially influencing trends within the industry.
What's Next?
As ONErpm continues to expand its roster, the company is likely to focus on leveraging its marketing and distribution capabilities to maximize the reach and impact of its artists' releases. Daya's upcoming album release will be a key test of ONErpm's strategy in promoting high-profile projects. The planned releases from G. Love & Special Sauce, including the tribute album and live recordings, will further establish ONErpm's role in supporting established artists. The company may also explore additional signings to diversify its offerings and strengthen its position in the competitive music distribution market.
