What's Happening?
The 2025 MTV Video Music Awards will feature performances by Jelly Roll, Doja Cat, Post Malone, Tate McRae, and Conan Gray. The event, hosted by LL COOL J, is set to air live from New York's UBS Arena on September 7. Jelly Roll, nominated in four categories, will perform and compete for his first Moon Person award. Doja Cat returns to the VMAs stage with her new single 'Jealous Type,' while Post Malone makes his first appearance since 2018. McRae and Gray will debut on the main stage, with Gray's single 'Vodka Cranberry' from his album 'Wishbone' recently entering the Billboard 200 at No. 3. Mariah Carey, Busta Rhymes, and Ricky Martin are also set to perform, with Carey receiving the Video Vanguard Award.
Why It's Important?
The inclusion of these artists highlights the diverse musical talent celebrated at the VMAs, reflecting current trends in the music industry. The event serves as a significant platform for artists to showcase new work and gain recognition, impacting their careers and the music market. The awards also influence public perception and popularity, potentially boosting sales and streaming numbers for featured artists. The broadcast on CBS and streaming on Paramount+ marks a new distribution strategy, expanding the show's reach and accessibility.
What's Next?
The VMAs will reveal nominations for social categories, best group, and song of the summer on August 29. The event's outcome could influence future collaborations and performances, as artists leverage their exposure for further opportunities. Fans and industry stakeholders will be watching closely to see which artists emerge as winners, potentially shaping music trends and consumer preferences.
