Tourism in Serbia has deep historical roots, with its origins closely tied to the country's abundance of thermal and mineral springs. These natural resources have played a pivotal role in shaping the history of Serbian tourism, often equated with the history of Serbian spas. The development of tourism in Serbia can be traced back to ancient times, with significant contributions from various civilizations.
Roman Influence on Early Tourism
The practical use of Serbia's thermal springs
began with the Roman conquest in the 1st century AD. The Romans were instrumental in developing public activities that served as predecessors to modern tourism. Around Singidunum, the precursor of modern Belgrade, the Romans established excursion areas along the Danube River, complete with villas and summer houses for affluent citizens.
In the Roman period, areas like Ada Huja and Karaburma, now part of modern Belgrade, were known for their thermal springs used for public bathhouses. These developments laid the foundation for the spa culture that would become integral to Serbian tourism.
Medieval and Ottoman Contributions
The Byzantine Empire, successors to the Romans, continued to utilize Serbia's spas. During the medieval period, some spas prospered, with records of springs around Čačak, modern Ovčar Banja, featuring magnificent high domes and large pools. These facilities were open to both the gentry and commoners, highlighting the inclusive nature of spa tourism.
The Ottoman conquest in the 15th century brought architectural changes, including the addition of Turkish baths, or hamams, and oriental ornamentation. Ottoman traveler Evliya Çelebi noted the popularity of Ovčar Banja in 1664, describing it as a major trading place and a site for fairs.
Modern Developments in Spa Tourism
The modern era of Serbian tourism began in the 19th century, with the government actively participating in the development of spas. Foreign geologists were hired to survey spa waters, and medics were sent to newly-formed spa centers, attracting visitors from Austria-Hungary and Greece.
Before World War I, spas like Banja Koviljača, Niška Banja, and Vranjska Banja emerged as popular destinations. The tradition of spa tourism continued to thrive, with Vrnjačka Banja, Sokobanja, and Ribarska Banja considered among the oldest and most visited.
Today, Serbia's spas remain a significant aspect of its tourism industry, reflecting a rich history that spans centuries. The evolution of spa tourism from ancient Roman bathhouses to modern wellness centers showcases the enduring appeal of Serbia's natural resources and their role in shaping the country's tourism landscape.













