Super Bowl XXVIII was not only a significant event on the field but also a major organizational feat. Held at the Georgia Dome in Atlanta, this Super Bowl required meticulous planning and coordination.
From the selection of the host city to the entertainment and broadcasting arrangements, every detail was carefully orchestrated to ensure a successful event.
Selecting Atlanta as the Host City
The journey to hosting Super Bowl XXVIII began in May 1990 when NFL owners voted to award the game to Atlanta. This decision was influenced by several factors, including the construction of the new Georgia Dome and the efforts of Falcons owner Rankin Smith to keep the franchise in Atlanta. The city faced competition from Miami, New Orleans, and Tampa, but ultimately won the bid on the fourth ballot.
The NFL attached conditions to Atlanta's hosting duties, requiring the completion of the Georgia Dome by September 1, 1990. The stadium was a key venue for the 1996 Summer Olympics, and its luxury boxes quickly sold out, ensuring the project stayed on budget and on schedule. The successful completion of the Georgia Dome was a critical factor in Atlanta's ability to host the Super Bowl.
Entertainment and Broadcast Arrangements
Super Bowl XXVIII featured a variety of entertainment acts, showcasing the cultural diversity of Georgia. The pregame show, titled "Georgia Music Makers," included performances by Kris Kross, The Georgia Satellites, and Charlie Daniels. The national anthem was performed by Natalie Cole, accompanied by the Atlanta University Center Chorus.
The halftime show, "Rockin' Country Sunday," featured country music stars Clint Black, Tanya Tucker, Travis Tritt, and Wynonna Judd. This was the first Super Bowl halftime show where the main stadium lights were turned off, creating a unique visual experience with dancers using yard-long light sticks.
Broadcasting the game was NBC, with Dick Enberg and Bob Trumpy providing commentary. This marked the first time a single network held consecutive Super Bowls outright, as NBC had also broadcast Super Bowl XXVII. The network introduced new NFL theme music by John Colby, adding to the event's distinct atmosphere.
The Impact of Hosting
Hosting Super Bowl XXVIII was a significant achievement for Atlanta, showcasing the city's ability to organize a major sporting event. The successful execution of the game and its associated events demonstrated Atlanta's readiness for future large-scale events, including the 1996 Summer Olympics.
The logistical and organizational efforts behind Super Bowl XXVIII were crucial to its success, highlighting the importance of planning and coordination in hosting such a high-profile event. The experience gained from this Super Bowl helped Atlanta establish itself as a capable host city for major international events.
