Oasis, a non-carbonated fruit drink, has a rich history that dates back to its inception in France in 1966. Originally created by Volvic, the drink has undergone several transformations and ownership changes, leading to its current status as a popular beverage in various markets. This article explores the journey of Oasis from its French roots to becoming a leading brand in the non-carbonated fruit drink sector.
Early Beginnings and Initial Growth
Oasis was introduced in 1966 by Volvic,
a company known for its mineral water. The drink was marketed as a "fruit juice drink - with sugar and sweeteners," appealing to consumers looking for a refreshing alternative to carbonated beverages. In 1984, the brand came under the control of Perrier, which helped to expand its reach and popularity in the French market.
The 1990s marked a significant period of change for Oasis. In 1990, the brand was acquired by Cadbury Schweppes, aligning it with other well-known beverage brands like Schweppes and Orangina. This acquisition allowed Oasis to benefit from the extensive distribution networks and marketing expertise of Cadbury Schweppes, further solidifying its presence in the European market.
Expansion into New Markets
The late 1990s and early 2000s were pivotal for Oasis as it expanded beyond its traditional markets. In 1999, the British arm of the business was sold to Coca-Cola, which began operating it separately. This move allowed Oasis to tap into the vast resources and global reach of Coca-Cola, facilitating its entry into new markets.
In 2005, Cadbury Schweppes sold the remaining European business to a consortium, and by 2009, Suntory acquired the brand. This acquisition marked a new chapter for Oasis, as Suntory's expertise in beverage production and distribution helped to enhance the brand's market position. By 2018, Oasis had become the leading non-carbonated fruit drink in France and the number one juice drinks brand in Britain.
Flavors and Innovations
Oasis has continually evolved its product offerings to meet changing consumer preferences. The brand offers a variety of flavors, with availability differing between the British and Irish markets. Popular flavors include Summer Fruits, Citrus Punch, and Exotic Fruits Zero. In addition to these, Coca-Cola has introduced innovative products like Oasis Mighty Drops and Oasis Aftershock, which cater to on-the-go consumers and those seeking unique flavor experiences.
The brand's ability to adapt and innovate has been key to its sustained success. By offering a diverse range of flavors and products, Oasis has maintained its appeal across different demographics and regions, ensuring its place as a staple in the non-carbonated beverage market.
Oasis's journey from a French fruit drink to a global brand is a testament to its adaptability and appeal. Through strategic acquisitions and a commitment to innovation, Oasis has secured its position as a leader in the non-carbonated fruit drink industry.
