Road Atlanta, now known as Michelin Raceway Road Atlanta, is a renowned road course located just north of Braselton, Georgia. This 2.540-mile track has become a staple in the world of motorsports, hosting a variety of events from professional races to driving schools. But how did this iconic venue come to be? The story of Road Atlanta is one of transformation, from a simple plot of farmland to a world-class racing facility.
The Beginnings
In 1969, David Sloyer, Earl
Walker, and Arthur Montgomery purchased a 750-acre plot of farmland in Braselton, Georgia. Their vision was to create a world-class road racing facility. The opportunity to bring this vision to life came when a Can-Am race was canceled due to flood damage, and Road Atlanta was chosen as the replacement venue. The track was quickly developed, taking only six months to excavate, grade, and pave the road course.
The first race at Road Atlanta was held on September 13, 1970. Vic Elford won pole position in a Chaparral 2J, while Tony Dean took the victory in a Porsche 908/02 during the 300 km Can-Am event. This marked the beginning of Road Atlanta's journey as a premier racing destination.
Growth and Challenges
Throughout the 1970s, Road Atlanta attracted top-level series such as Can-Am, Formula 5000, IMSA Camel GT, and Trans-Am. The Sports Car Club of America held their annual national championship, the SCCA Runoffs, at Road Atlanta from 1970 to 1993. However, the track faced financial difficulties and was sold in 1978, eventually leading to bankruptcy in 1993 under the Whittington Brothers.
A partnership formed by business executives Frank Drendel, Jim Kanely, Eddie Edwards, George Nuse, and Bill Waddell purchased the track and began making improvements. New buildings were constructed, the track was widened and resurfaced, and the grounds were landscaped, setting the stage for future success.
Modernization and Legacy
In 1996, Don Panoz purchased Road Atlanta and made significant changes to meet FIA standards, allowing international events to be held. The Petit Le Mans endurance race was introduced in 1998, attracting global attention and solidifying Road Atlanta's reputation. The track has continued to evolve, with repaving and safety improvements made over the years.
Today, Road Atlanta is owned by IMSA Holdings, LLC, and hosts a variety of events, including the Petit Le Mans and AMA motorcycle racing. Michelin acquired naming rights in 2018, further cementing the track's status as a key player in the motorsports world. Road Atlanta's journey from farmland to racing icon is a testament to vision, perseverance, and the enduring appeal of motorsports.
