Pizza Pizza Ltd. has become a staple in the Canadian fast-food landscape, known for its quick-service pizza offerings. Founded in 1967 by Michael Overs, the chain has grown from a single location in Toronto to over 500 locations across Canada. This article delves into the history and expansion of Pizza Pizza, highlighting its journey from a local pizzeria to a national franchise.
The Early Days
Pizza Pizza was founded on December 31, 1967, by Michael Overs, who opened
the first location at the corner of Wellesley and Parliament streets in Toronto. The chain quickly gained popularity in the Toronto area during the 1970s, thanks to its convenient service and quality offerings. By the 1980s and 1990s, Pizza Pizza had expanded throughout Ontario, establishing itself as a household name in the province.
The chain's initial expansion was focused on Ontario, but it soon ventured into other provinces. In the mid-1980s, Pizza Pizza opened its first locations in Quebec, although it withdrew after a few years. It returned to Quebec in 2007, opening locations in Gatineau and Montreal. This marked the beginning of Pizza Pizza's significant expansion outside Ontario.
Nationwide Expansion
The 2000s were a period of rapid growth for Pizza Pizza. In 2005, the chain announced plans to expand into western Canada, which led to the acquisition of Alberta-based Pizza 73 in 2007. This strategic move allowed Pizza Pizza to establish a presence in Alberta and British Columbia, although the latter saw closures before a return in 2018.
Pizza Pizza continued to expand its footprint across Canada, opening its first store in Halifax, Nova Scotia, in 2010, and its first New Brunswick location in Dieppe in 2021. The chain also ventured into Newfoundland, with a location in Mount Pearl set to open in 2024. This expansion strategy has solidified Pizza Pizza's position as a leading pizza chain in Canada.
Future Prospects
In December 2021, Pizza Pizza announced its intention to expand into Mexico, signaling its ambition to grow beyond Canadian borders. This move could open new markets and opportunities for the chain, further enhancing its brand recognition and customer base.
Pizza Pizza's success can be attributed to its strategic expansion, quality offerings, and innovative marketing. As the chain continues to grow, it remains a significant player in the Canadian fast-food industry, with potential for international expansion on the horizon.
