The National Wrestling Alliance (NWA) underwent a significant transformation starting in 2017 when Billy Corgan acquired the organization. This marked a new era for the NWA, as Corgan aimed to revitalize the brand and bring it back to prominence in the wrestling world. The acquisition included the NWA's name, rights, trademarks, and championship belts, setting the stage for a relaunch that would acknowledge the organization's storied history while
transitioning into a singular entity.
Billy Corgan's Vision
Billy Corgan, known for his work in the music industry, took full ownership of the NWA on October 1, 2017. His vision for the NWA was to rebuild the brand by respecting its historical roots dating back to its inception in 1948. Corgan, along with Vice President Dave Lagana and their production team, embarked on a journey to transform the NWA into a modern wrestling promotion. This involved creating new storylines and events that would appeal to both longtime fans and new audiences.
Corgan's approach was to gradually transition the NWA into a singular entity, moving away from the traditional territory system that had defined the organization for decades. This shift was aimed at creating a more cohesive and streamlined promotion that could compete with other major wrestling organizations.
The Launch of NWA Powerrr
In September 2019, the NWA announced the tapings for a new weekly television show, which would later be revealed as NWA Powerrr. The first tapings took place at the GPB Studios in Atlanta, Georgia, which became known as the "NWA Arena." NWA Powerrr debuted on October 8, 2019, on the NWA's YouTube channel, bringing a fresh format to wrestling fans.
NWA Powerrr featured wrestlers performing in matches and participating in interviews, creating and furthering storylines that would build towards the promotion's events. The program's air time, 6:05 PM, was a nod to the classic World Championship Wrestling show by former NWA member Jim Crockett Promotions.
Challenges and Changes
The relaunch of the NWA was not without its challenges. In November 2019, the organization faced controversy when remarks made by commentator Jim Cornette were deemed racist, leading to his resignation. Stu Bennett replaced Cornette, joining Joe Galli on commentary.
The COVID-19 pandemic also impacted the NWA, causing a hiatus in television tapings. However, the promotion resumed tapings in March 2021, entering a new distribution agreement with FITE TV. This allowed the NWA to continue its growth and reach a wider audience.
Billy Corgan's acquisition and relaunch of the NWA marked a pivotal moment in the organization's history, setting the stage for its continued evolution in the wrestling industry.
