The Yokohama Rubber Company has made significant contributions to the world of motorsports, establishing itself as a key player in the industry. This article delves into Yokohama's involvement in various racing events and its impact on the motorsports community.
Official Tire Supplier for Major Championships
Yokohama has been the official tire supplier for several prestigious motorsports championships. Since 2016, the company has supplied tires for the Super Formula Championship, a premier open-wheel
racing series in Japan. This partnership has allowed Yokohama to showcase its high-performance tire technology on a global stage.
Additionally, Yokohama was the official tire supplier for the Macau Grand Prix Formula 3 race from 1983 until 2019, with the exception of 2016 when Pirelli was chosen. The company's involvement in these high-profile events has reinforced its reputation as a provider of top-quality racing tires.
Participation in U.S. Motorsports
In the United States, Yokohama has been actively involved in various motorsports events. The company served as a tire supplier for the American Le Mans Series, including PTG and Alex Job Racing teams. Yokohama was also the official tire supplier for the IMSA GT3 Cup Challenge, further cementing its presence in the U.S. racing scene.
Yokohama's participation extends to other popular racing events such as Red Line Time Attack, Nitro Rallycross, and Stadium Super Trucks. These engagements have allowed the company to connect with motorsports enthusiasts and demonstrate the performance capabilities of its tires.
Sponsorships and Future Endeavors
Beyond supplying tires, Yokohama has been involved in sponsorships within the motorsports community. From 2015 to 2020, the company was the main sponsor of the Premier League football club Chelsea, showcasing its brand to a broader audience. Yokohama also sponsors NBA teams like the Boston Celtics and the San Antonio Spurs, further expanding its reach.
Looking ahead, Yokohama continues to explore new opportunities in motorsports. In September 2025, the company was announced as the official tire supplier for the FIA Extreme H World Cup, using a prototype tire based on the GEOLANDAR X-AT. This move highlights Yokohama's commitment to innovation and its desire to remain at the forefront of the motorsports industry.
In summary, Yokohama Rubber Company's involvement in motorsports has been instrumental in enhancing its brand image and showcasing its tire technology. Through strategic partnerships and sponsorships, Yokohama has solidified its position as a leader in the motorsports community, with a promising future ahead.
