The Montana Television Network (MTN) has played a significant role in connecting the people of Montana through television broadcasting. Established in 1969, MTN has undergone numerous changes and expansions, reflecting the evolving landscape of television media. This article explores the historical development of MTN, highlighting key milestones and transformations that have shaped its journey.
Early Beginnings and Formation
The roots of the Montana Television Network can be traced
back to the Skyline Network, which began in 1958. This network included several stations across Montana and Idaho, providing network programming through a series of microwave links. However, changes in affiliations and ownership led to the dissolution of the Skyline Network in 1969. It was then that Joe Sample, a Montana broadcasting pioneer, merged three stations owned by his Garryowen Corporation to form the Montana Television Network.
The newly established MTN aimed to unify Montanans by presenting regional news and connecting isolated population centers. The network's first major expansion occurred in 1970 with the launch of KPAX-TV in Missoula as a satellite of KXLF-TV. This move marked the beginning of MTN's growth as a statewide network.
Expansion and Challenges
Throughout the 1970s and 1980s, MTN continued to expand its reach and influence. The network introduced a statewide newscast in 1971, which included segments of local news from each city. This approach helped MTN lead local news ratings in several markets, although it faced competition in Billings.
In 1983, Joe Sample sold MTN to George Lilly, who implemented changes to improve local news ratings in Billings. The production of MTN News was moved from Great Falls to Billings, and the format of the newscast was altered to prioritize local inserts. These changes had varying effects on different markets, with some stations experiencing a decline in ratings while others gained ground.
Modern Developments and Ownership Changes
The 1990s and 2000s saw further expansions and ownership changes for MTN. The network acquired additional stations and translators, extending its coverage to new areas. In 1994, MTN was reunited under a single ownership when Evening Post Industries purchased KTVQ from Lilly.
In recent years, MTN has continued to evolve, with the E. W. Scripps Company acquiring the network in 2019. This acquisition marked a new chapter for MTN, as it became part of a larger media organization. Today, MTN remains a vital source of news and entertainment for Montanans, reflecting the dynamic nature of the television industry.
