The Coliseo GNP Seguros, formerly known as Estadio Tres de Marzo, has a rich history marked by significant developments and transformations. Located in Zapopan, Jalisco, Mexico, this stadium has been a central figure in the region's sports and entertainment landscape. This article traces the key milestones in its history, highlighting its evolution over the decades.
The Foundation and Early Expansion
The story of Coliseo GNP Seguros began in 1971 with the construction of Estadio Tres
de Marzo. The stadium was built to serve the newly founded football team of the Universidad Autónoma de Guadalajara (UAG), which played in the third tier of Mexican football. Initially, the stadium had a capacity of around 3,000 people, with prefabricated steel stands.
In 1973, as UAG ascended to the second level of Mexican football, the stadium underwent its first major expansion. New concrete stands were constructed to meet the Mexican Football Federation's requirement for a minimum capacity of 15,000 people. This expansion marked the beginning of the stadium's growth as a significant sports venue.
World Cup Renovations and Modernization
The stadium's importance was further solidified in 1975 when Tecos de la UAG ascended to the Primera División de Mexico. This prompted another renovation to meet the division's minimum capacity demands of 25,000 people. The stadium's role in international sports was highlighted during the 1986 FIFA World Cup, when it hosted three matches. To accommodate the event, the stadium's capacity was increased to 30,015 people.
In 1999, Estadio Tres de Marzo underwent its last major renovation, which included improvements such as a new pitch and drainage system. This modernization ensured the stadium remained a competitive venue for sports events. Further renovations in 2009 updated the stadium's look, changing the stands' colors and incorporating the team's logo.
Transition to a Concert Venue
A significant shift occurred in November 2025 when UAG leased the stadium to OCESA, a concert promotion company. This agreement marked the beginning of the stadium's transformation into a concert venue. Reconstruction work began to convert the stadium, and by April 2026, it was renamed Coliseo GNP Seguros following a naming rights deal.
The reopening in August 2026 signaled a new era for the venue, where football matches would be subject to the concert schedule. This transition reflects the growing demand for versatile entertainment spaces capable of hosting diverse events. As Coliseo GNP Seguros continues to evolve, it remains a vital part of the cultural and entertainment landscape of Jalisco, Mexico.
