The Century Girl, a Broadway musical comedy revue, opened on November 6, 1916, at the Century Theatre. Unlike traditional musicals with a cohesive plot, this production was a mixture of musical and vaudeville performances. It was a unique show that stood out in the Broadway scene of its time, running until April 28, 1917, with a total of 200 performances. The Century Girl was the only successful show at the Century Theatre, which was later demolished
and replaced by Century Apartments.
A Blend of Musical and Vaudeville
The Century Girl was a departure from the typical Broadway musical format. Instead of following a single storyline, it offered a variety of performances that included musical numbers and vaudeville acts. This blend allowed for a diverse range of entertainment, appealing to a wide audience. The music was composed by Victor Herbert and Irving Berlin, with lyrics by Henry Blossom and Berlin, adding to the show's allure with their renowned musical talents.
The production featured a variety of performances, including a "Stone Age romance," an Alice in Wonderland musical number, and a skit with actors portraying Herbert and Berlin. These acts provided a mix of humor, fantasy, and musical excellence, making The Century Girl a memorable experience for its audiences. The inclusion of such diverse elements showcased the creativity and innovation of the producers, Charles Dillingham and Florenz Ziegfeld Jr.
The Production Team's Vision
The Century Girl was brought to life by a talented production team. Charles Dillingham and Florenz Ziegfeld Jr. were the producers, known for their ability to create captivating theatrical experiences. The staging was handled by Edward Royce, Leon Errol, and Ned Wayburn, while Joseph Urban designed the sets, contributing to the visual appeal of the show. Max Hoffman directed the orchestra, ensuring that the musical elements were executed flawlessly.
The show had a runtime of over four hours, with its opening night starting at 8:25 pm and ending at 12:58 am. This lengthy performance was initially even longer, as the premiere was delayed to cut down the show while maintaining the lineup of actors and performers. Despite these challenges, the production team managed to create a successful and engaging revue that captivated audiences.
Legacy of The Century Girl
The Century Girl holds a special place in Broadway history as the only successful show at the Century Theatre. Its unique format and diverse performances set it apart from other productions of its time. After the show's closure, the Century Theatre was sold and eventually demolished, making way for the Century Apartments. However, the legacy of The Century Girl lives on as a testament to the creativity and innovation of early 20th-century Broadway.
The positive reception from critics, including The New York Times, highlights the impact and success of The Century Girl. It remains a notable example of how a blend of musical and vaudeville elements can create a memorable and successful theatrical experience.
