Caffé Vita Coffee Roasting Company, based in Seattle, Washington, is not only known for its high-quality coffee but also for its strong commitment to community involvement and sustainability. This article delves into the various initiatives and partnerships that Caffé Vita has undertaken to support local communities and promote sustainable coffee practices.
Community Engagement and Support
Caffé Vita has been actively involved in supporting homeless youth through various training
and opportunity programs. In 2009, the company partnered with Portland's p:ear, a homeless youth mentoring program, to establish the p:ear Barista School. This initiative provides equipment, coffee beans, milk, and training to help homeless youth acquire the skills needed to become baristas.
The company also supports FareStart's youth barista training program, which offers barista jobs at coffee stands in T-Mobile Field. Additionally, Caffé Vita sponsors local events such as Timber Music Fest and Capitol Hill Block Party, fostering community spirit and engagement. The company organizes annual fundraising drives for organizations like Community Passageways and Trans Lifeline, matching donations dollar for dollar.
Sustainability Practices
Caffé Vita is a pioneer in the Farm Direct movement, focusing on sourcing coffee directly from growers in over 11 countries. This approach ensures that the coffee is not only of high quality but also environmentally sustainable. The company offers Organic, Farm Direct, and Rainforest Alliance Certified coffees, reflecting its commitment to sustainable practices.
In collaboration with Woodland Park Zoo's Tree Kangaroo Project, Caffé Vita developed the first-ever coffee from Papua New Guinea's Yopno Uruwa Som region, purchased directly from growers. This coffee was sold at all Seattle Caffé Vita locations and at Woodland Park Zoo ZooStores, with proceeds supporting the zoo's conservation efforts.
Business Partnerships and Innovations
Caffé Vita has formed strategic partnerships to enhance its product offerings and community impact. The company collaborates with Easy Street Records, naming a coffee blend after the store. In 2017, Washington State Ferries began serving Caffé Vita coffee, expanding the company's reach.
Under the leadership of Deming Maclise, who took over ownership in 2020, Caffé Vita introduced the Coffees for a Cause line, donating proceeds to non-profits like Seattle Foundation and FareStart. Maclise's vision includes fostering more local business collaborations and enhancing the company's community engagement.
Caffé Vita's dedication to community involvement and sustainability is evident in its numerous initiatives and partnerships. By supporting local communities and promoting environmentally friendly practices, Caffé Vita continues to make a positive impact in the coffee industry.
