The Howard Stern Show, a late-night variety television program, aired from 1990 to 1992. Hosted by the controversial radio personality Howard Stern, the show featured members of his radio staff and was
known for its provocative content. Despite its short run, the show left a lasting impact on television and Stern's career. This article explores the timeline and key events that defined The Howard Stern Show's television journey.
The Beginning of a Bold Experiment
In 1990, Howard Stern was already a well-known radio personality, hosting a successful morning show in New York City. His transition to television began when WWOR-TV in Secaucus, New Jersey, announced a deal with Stern to produce a new Saturday night show. The initial plan was to air four specials during the summer, followed by a full-time weekly production schedule. The show was informally known as "The Channel 9 Show."
The show's format was a mix of comedy, interviews, and outrageous segments, similar to Stern's radio show. It featured his radio staff, including Robin Quivers, Fred Norris, and Gary Dell'Abate. The program's opening theme was "Midnight Love" by Fifth Angel, setting the tone for its late-night audience.
National Syndication and Controversy
In 1991, The Howard Stern Show entered national syndication through All American Television. This move expanded its reach beyond New Jersey, allowing audiences across the country to experience Stern's unique brand of entertainment. However, the show quickly became a lightning rod for controversy.
Before the show even aired, WWOR-TV received calls from individuals asking which sponsors had bought advertising time, intending to protest. The controversy only fueled interest in the program, potentially boosting its ratings. Despite the backlash, the show's management believed that Stern's provocative commentary would make for compelling television.
Cancellation and Legacy
Despite its initial success, The Howard Stern Show faced financial challenges. In July 1992, WWOR-TV announced the show's cancellation, citing production costs that exceeded revenues, even at its highest ratings. Stern, however, claimed that it was his decision to end the program due to the station's refusal to provide the necessary budget to improve production quality.
The final episode aired on August 1, 1992, after which WWOR-TV aired repeats. In total, 69 episodes were produced, reaching up to 65 markets across the country. Although the show was short-lived, it doubled the ratings share of Saturday Night Live in the New York market during their overlapping time slot.
The Howard Stern Show's television run may have been brief, but it solidified Stern's reputation as a boundary-pushing entertainer. The show's legacy lives on as a testament to Stern's ability to captivate audiences with his unfiltered approach to comedy and commentary.
