WROC-TV, originally known as WHAM-TV, holds the distinction of being Rochester's oldest television station. Since its inception in 1949, the station has undergone significant changes, including shifts in ownership and network affiliations. This article explores the historical journey of WROC-TV, highlighting its transformation from an NBC affiliate to its current status as a CBS station.
Early Beginnings and Initial Affiliations
WROC-TV began its broadcast life on June 11, 1949, as WHAM-TV,
an NBC affiliate operating on channel 6. The station was initially owned by Stromberg-Carlson, a company known for manufacturing telephone equipment. Alongside WHAM-TV, Stromberg-Carlson also owned WHAM radio and WHFM, which is now known as WBZA. During its early years, WHAM-TV was also affiliated with the now-defunct DuMont Television Network, providing a diverse range of programming to its viewers.
In 1954, WHAM-TV moved from channel 6 to channel 5 due to a revision of VHF allotments in upstate New York. This change was part of the Federal Communications Commission's Sixth Report and Order of 1952. However, the station faced interference issues from CBLT, a CBC Television station in Toronto, which led to further adjustments in its frequency.
Ownership Changes and Call Sign Transition
In 1955, Stromberg-Carlson merged with General Dynamics, a company not interested in owning broadcast outlets. As a result, WHAM-TV was put on the market and sold to Transcontinent Broadcasting in 1956. This change in ownership brought about a new call sign, WROC-TV, which remains to this day. The station's call sign was chosen to reflect its location in Rochester, and it also coincidentally matched an airport code.
Under the ownership of Veterans Broadcasting Company, WROC-TV moved to channel 8 in 1962, following another channel allocation change involving Rochester and Syracuse. This move allowed the station to establish a stronger presence in the Rochester market, setting the stage for future developments.
Transition to CBS and Modern Developments
In 1989, WROC-TV underwent a significant network affiliation change. After 40 years with NBC, the station switched to CBS, a move prompted by NBC's dissatisfaction with WROC-TV's performance and frequent preemptions of network programming. This transition allowed WROC-TV to align itself with CBS's programming, which included popular shows and a strong lineup.
Today, WROC-TV is owned by Nexstar Media Group and continues to serve the Rochester community as a CBS affiliate. The station's studios are located on Humboldt Street in downtown Rochester, with its transmitter situated on Pinnacle Hill in Brighton, New York. WROC-TV's journey from its early days as WHAM-TV to its current status reflects the dynamic nature of the television industry and the station's ability to adapt to changing circumstances.
