Ram Trucks, a prominent name in the world of light to mid-weight commercial vehicles, has a rich history that traces back to its origins as part of the Dodge brand. Established as a separate entity in 2009, Ram Trucks has since become a division of Stellantis North America. This article delves into the historical journey of Ram Trucks, highlighting its transformation from a Dodge marque to a standalone brand under Stellantis.
The Dodge Era
Before Ram Trucks became
a standalone brand, it was part of the Dodge lineup. The Dodge Ram nameplate was used for light trucks and vans marketed by Chrysler under the Dodge brand from the 1981 model year. During this period, Dodge maintained a separate marque for trucks known as Fargo Trucks, primarily for markets outside the United States. However, by the 1970s, all trucks made by Chrysler were distributed under the Dodge marque.
The Dodge Ram line of pickups, which included models like the Ram 150, Ram 250, and Ram 350, became well-known for their durability and performance. These vehicles were marketed as part of Dodge's offerings until the decision was made to spin off Ram as a separate brand.
The Birth of Ram Trucks
In 2009, a significant shift occurred when Chrysler emerged from Chapter 11 bankruptcy protection. Fiat Group acquired a 20% stake in Chrysler Group LLC, and Sergio Marchionne was appointed CEO. Under Marchionne's leadership, Chrysler underwent a transformation, with a focus on quality and luxury. As part of this transformation, the Ram Trucks brand was established as a division of Chrysler in 2010, using the name of the Dodge Ram line of pickups.
The decision to create a separate Ram Trucks brand was driven by the desire to concentrate on "real truck customers" rather than casual buyers. This move allowed Dodge to focus on its identity as a brand known for being "hip, cool, young, and energetic," while Ram Trucks could cater to the needs of truck buyers with distinct themes and offerings.
Ram Trucks Under Stellantis
In 2021, a new chapter began for Ram Trucks when Stellantis was formed through the merger of Fiat Chrysler and the French PSA Group. As a division of Stellantis North America, Ram Trucks continues to produce a range of light to mid-weight commercial vehicles, including the popular Ram 1500 series.
The brand's commitment to quality and innovation remains strong, with a focus on meeting the needs of truck enthusiasts. Ram Trucks' logo, featuring the head of a ram, symbolizes strength and determination, qualities that have been central to the brand's identity since its inception.
Today, Ram Trucks stands as a testament to the evolution of a brand that has successfully transitioned from its roots in Dodge to become a key player in the global automotive industry under Stellantis.
