Lloyd Price, an iconic figure in the world of R&B and rock and roll, left an indelible mark on the music industry. Known as "Mr. Personality" after his 1959 hit, Price's career spanned several decades, during which he produced numerous hits and contributed significantly to the evolution of music. His journey from a young musician in Louisiana to a celebrated artist is a testament to his talent and perseverance.
Early Beginnings and Breakthrough
Lloyd Price was born on March 9, 1933,
in Kenner, Louisiana, a suburb of New Orleans. His early exposure to music came from his mother, Beatrice Price, who owned a restaurant. Price's musical journey began with formal training in trumpet and piano, and he sang in his church's gospel choir. His first major breakthrough came in 1952 when Art Rupe of Specialty Records recorded Price's song "Lawdy Miss Clawdy." The song, featuring Fats Domino on piano, became a massive hit, selling over a million copies and earning Price his first gold disc.
Despite the success of "Lawdy Miss Clawdy," Price's subsequent releases did not achieve the same level of popularity. However, his early work laid the foundation for his future success. Price's ability to blend the New Orleans beat with rhythm and blues set him apart from his contemporaries and paved the way for his later achievements.
Rise to Fame and National Hits
After serving in the U.S. Army, Price returned to the music scene and formed KRC Records with Harold Logan and Bill Boskent. His career took a significant turn when he recorded a series of national hits for ABC Records between 1957 and 1959. Songs like "Stagger Lee," "Personality," and "I'm Gonna Get Married" became chart-toppers, with "Stagger Lee" reaching number one on both the Pop and R&B charts.
Price's version of "Stagger Lee" was particularly notable for its energetic rock rendition, driven by a wailing saxophone. His ability to adapt the New Orleans sound to a broader audience contributed to his widespread appeal. During this period, Price became one of the biggest-selling music acts, solidifying his place in the music industry.
Later Career and Legacy
In the 1960s, Price continued to innovate by forming Double L Records with Harold Logan, where artists like Wilson Pickett got their start. Price also ventured into business, opening a club called The Turntable in New York City. His entrepreneurial spirit extended beyond music, as he managed Global Icon Brands, producing a line of Southern-style foods and clothing.
Price's influence extended into the 1970s when he helped promote major boxing events with Don King. His contributions to music were recognized in 1998 when he was inducted into the Rock and Roll Hall of Fame. Lloyd Price's legacy is one of innovation, resilience, and a deep connection to the roots of American music. His story is a reminder of the enduring power of music to transcend time and cultural boundaries.
