What is the story about?
Dunkin' Donuts has undergone significant transformations since its inception in 1950. The company began using a hot pink color for its branding in 1966, with a logo featuring a stylized
coffee cup. By 1980, bright orange was added to the branding, creating a distinctive look that has evolved over the years. In 1968, Dunkin' Donuts went public, marking a major milestone in its growth. The brand was acquired by Allied Lyons in 1990, which further expanded its reach. By 1998, Dunkin' Donuts had grown to 2,500 locations, showcasing its rapid expansion. In 2004, the company's headquarters were relocated to Canton, Massachusetts, signaling a new era for the brand. In December 2005, Dunkin' Donuts and Baskin-Robbins were sold to a private equity consortium for $2.4 billion. By 2010, Dunkin' Donuts' global sales reached $6 billion, highlighting its success. In June 2013, the brand unveiled a new store design, the first in almost seven years, reflecting its commitment to innovation and customer experience.
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