The Super Bowl LV halftime show, held on February 7, 2021, at Raymond James Stadium in Tampa, Florida, was a spectacle that captivated audiences with its unique approach. Headlined by Canadian singer-songwriter The Weeknd, the performance was officially known as the Pepsi Super Bowl LV Halftime Show. Unlike previous halftime shows, this one was notable for its cinematic elements and the absence of guest performers, focusing solely on The Weeknd's
vision.
A Solo Headliner with a Cinematic Vision
The Weeknd's selection as the halftime show headliner was announced on November 12, 2020, marking the first time a Canadian solo artist led the Super Bowl halftime show. The performance was initially rumored to last 24 minutes, but it was later clarified to be around 12-13 minutes long. The Weeknd aimed to create a cinematic experience for fans watching at home, contributing $7 million of his own money to enhance the show's production.
The show was executive produced by Dave Myers, Jesse Collins, Jay-Z, and Roc Nation, with Hamish Hamilton directing. The Weeknd's band was directed by experimental electronic musician Oneohtrix Point Never. The decision to build the stage within the stadium, rather than on the field, was made to ensure the safety of workers and players amid the COVID-19 pandemic.
Unique Stage Design and Performance Elements
The stage, designed by Bruce Rodgers of Tribe, was located beneath one of the stadium's video boards. The performance featured a choir dressed in white with masks and glowing red eyes, set against a neon cityscape backdrop. The Weeknd wore a red blazer, black necktie, and leather gloves, an outfit designed by Givenchy and embroidered with crystals.
The performance opened with a figure being lowered into the backdrop while singing "Call Out My Name." The Weeknd then appeared in a convertible against a skyline resembling the Las Vegas Strip. The show included a labyrinth section where The Weeknd performed "Can't Feel My Face" with dancers wearing bandages, reflecting the aesthetic of his album "After Hours."
Critical Reception and Impact
The halftime show received generally positive reviews, though some critics noted the absence of guest performers and audio issues. Despite these critiques, many praised the production level and The Weeknd's ability to create a unique experience. The performance had a significant impact on The Weeknd's streaming figures, with a notable increase in streams and sales of his music catalog following the show.
Overall, The Weeknd's Super Bowl LV halftime show stood out for its cinematic approach and focus on a single artist's vision, setting it apart from previous performances.
