Super Bowl XXXV not only featured an exciting football game but also a memorable halftime show that captivated audiences. Held on January 28, 2001, at the Raymond James Stadium in Tampa, Florida, the halftime show was
headlined by rock legends Aerosmith and pop sensation NSYNC. The performance, titled "The Kings of Rock and Pop," included special appearances by Mary J. Blige, Britney Spears, Nelly, and others, making it a star-studded event.
The Production and Performers
The halftime show was produced by MTV, a sister network of CBS, which broadcasted Super Bowl XXXV. Sponsored by E-Trade, the show was designed to appeal to a wide audience by blending rock and pop music. Aerosmith, promoting their upcoming album "Just Push Play," and NSYNC, one of the leading pop groups of the time, were chosen as the headliners.
The show was notable for being the first Super Bowl halftime performance to feature fans standing on the field around the stage, creating an energetic and interactive atmosphere. This innovative approach added to the excitement and engagement of the live audience.
A Dynamic Performance
The halftime show began with a prerecorded skit featuring comedians Ben Stiller, Adam Sandler, and Chris Rock, setting a humorous tone for the performance. NSYNC kicked off the musical segment with their hit "Bye Bye Bye," followed by Aerosmith's rendition of "I Don't Want to Miss a Thing."
The performance continued with NSYNC, joined by Tremors and The Earthquake Horns, performing "It's Gonna Be Me." Aerosmith's Steven Tyler then took the stage to perform "Jaded," before both groups united for a finale of "Walk This Way," joined by Britney Spears, Nelly, and Mary J. Blige.
Reception and Impact
The halftime show of Super Bowl XXXV was well-received, with some outlets later ranking it among the best Super Bowl halftime performances. The collaboration between rock and pop artists, along with the inclusion of special guests, created a dynamic and memorable show.
The performance also had a commercial impact, as artists featured in the show saw an increase in album sales following the event. NSYNC's album "No Strings Attached" experienced a 23% sales increase, while Britney Spears' "Oops!... I Did It Again" and Nelly's "Country Grammar" also saw boosts in sales.
Overall, the halftime show at Super Bowl XXXV was a highlight of the event, showcasing a blend of musical genres and star power that left a lasting impression on audiences.
