Super Bowl XXIV, held on January 28, 1990, was not only a significant event in the world of sports but also a cultural phenomenon. The game, which saw the San Francisco 49ers defeat the Denver Broncos, was broadcast by CBS and featured a host of notable personalities. This article explores the broadcast elements and the cultural impact of this iconic Super Bowl.
The CBS Broadcast Team
The game was broadcast in the United States by CBS, with a team of well-known commentators
and analysts. Pat Summerall served as the play-by-play announcer, while John Madden provided color commentary. Their dynamic and insightful commentary added depth to the viewing experience, making the game accessible to both seasoned fans and newcomers.
Brent Musburger hosted the pregame, halftime, and postgame events, supported by his NFL Today co-hosts Irv Cross, Dick Butkus, and Will McDonough. The broadcast also featured contributions from Terry Bradshaw, Ken Stabler, and Dan Fouts, along with then-Chicago Bears head coach Mike Ditka. This ensemble of football experts provided viewers with comprehensive coverage and analysis, enhancing the overall broadcast.
Cultural Significance and Viewership
Despite the 49ers' dominance in the game, Super Bowl XXIV was ranked as one of the worst Super Bowls due to the lopsided score. However, the broadcast attracted around 73.85 million viewers, making it a significant cultural event. The game was watched by a large audience, although it was the smallest Super Bowl audience since 1969's Super Bowl III.
The broadcast was notable for being the last NFL event for the NFL Today team as it was constructed. Following the Super Bowl, CBS underwent a management change, resulting in the firing of Brent Musburger. This marked the end of an era for the network's sports coverage, as CBS transitioned to a new format with Greg Gumbel and Terry Bradshaw taking on new roles.
Entertainment and Legacy
The pregame show featured a salute to Mardi Gras, with musician David Clayton-Thomas performing. Soul and R&B singer Aaron Neville sang the national anthem, adding a touch of local flavor to the event. The halftime show celebrated New Orleans and the 40th anniversary of the comic strip Peanuts, featuring performances by Louisiana natives and local college bands.
Super Bowl XXIV's broadcast and entertainment elements contributed to its cultural impact, despite the game's one-sided nature. The event showcased the intersection of sports and entertainment, leaving a lasting impression on viewers and setting the stage for future Super Bowls. The legacy of the broadcast team and the cultural significance of the event continue to be remembered in the annals of NFL history.
