Yodels, the frosted, cream-filled cakes, have become a beloved snack on the East Coast of the United States. Produced by Drake's, these treats have a rich history that includes bankruptcy, acquisition, and a steady rise in popularity. Similar to Hostess Brands' Ho Hos and Little Debbie's Swiss Cake Rolls, Yodels have carved out their own niche in the snack cake market.
The Origins of Yodels
Yodels were originally made by the Drake's company, which was founded by Newman
E. Drake in 1896. The company started in Harlem, New York, and quickly became known for its baked goods. Over the years, Drake's expanded its product line to include a variety of snack cakes, with Yodels being one of the standout offerings. The cakes are known for their rich chocolate coating and creamy filling, making them a favorite among snack enthusiasts.
Drake's faced financial difficulties when its former owner, Old HB, went bankrupt. This led to the acquisition of the company by McKee Foods, which breathed new life into the brand. McKee Foods, known for its Little Debbie products, saw the potential in Drake's offerings and worked to expand their distribution.
Expansion and Popularity
After the acquisition by McKee Foods, Yodels began to gain traction on the East Coast. The cakes are packaged in pairs, making them a convenient snack for those on the go. Their similarity to other popular snack cakes like Ho Hos and Swiss Cake Rolls helped them find a place in the market, appealing to fans of chocolate and cream-filled treats.
The distribution of Yodels has primarily been focused on the East Coast, where they have become a staple in convenience stores and supermarkets. Their popularity can be attributed to their unique taste and the nostalgia associated with Drake's products. As McKee Foods continued to market Yodels, they became a beloved snack for many.
Yodels in Popular Culture
Yodels have not only been a favorite snack but have also made appearances in popular culture. They were featured in the movie "Click" (2006), where the main character, played by Adam Sandler, becomes morbidly obese after consuming Yodels for ten years. This humorous portrayal highlights the indulgent nature of the snack.
In the comic strip "PreTeena," Yodels are mentioned as the preferred food source of the character Jeri. This reference further cements their status as a recognizable and cherished treat. The presence of Yodels in media showcases their impact beyond just being a snack, becoming a part of the cultural fabric.
Yodels have come a long way from their origins with Drake's. Through bankruptcy and acquisition, they have emerged as a beloved snack cake with a loyal following. Their unique taste and cultural presence continue to make them a favorite on the East Coast.
