The College Dropout burger chain has made a name for itself in Melbourne, Australia, not just for its food but also for its intriguing backstory. Established in 2021, the chain quickly gained attention due to its association with American musician Kanye West, albeit without his endorsement. This article delves into the chain's origins, its legal challenges, and its eventual return to its original branding.
Establishment and Early Days
College Dropout opened its doors on June 27,
2021, in Ivanhoe, Victoria. The brainchild of Mark Elkhouri, who also founded the Melbourne dessert chain Nuts About Tella, the burger chain quickly expanded to a second location at the CBD campus of RMIT University. The restaurant's concept was heavily inspired by Kanye West's debut album, "The College Dropout," and featured menu items named after West's songs and albums.
The restaurant's branding was distinct, with the Dropout Bear, a character associated with West, serving as its mascot. This unique approach helped the chain stand out in Melbourne's competitive food scene. Despite not having West's permission to use his intellectual property, the restaurant thrived, drawing in customers curious about its thematic offerings.
Legal Challenges and Adaptations
In 2022, the College Dropout chain faced a significant legal challenge when Kanye West sued the restaurant for intellectual property infringement. The lawsuit claimed that the restaurant's use of West's branding was misleading and deceptive. In response, the restaurant temporarily changed its menu items to be named after celebrities who had dropped out of college, such as Bill Gates and Steve Jobs.
The legal battle garnered international attention, with the case being dismissed in 2023 due to procedural issues on West's part. The dismissal was celebrated by the restaurant, which marked the occasion by giving away free burgers. Despite the legal hurdles, the chain continued to operate under the same name, maintaining its popularity among locals and tourists alike.
Return to Original Branding
By 2025, College Dropout had returned to its original branding, once again featuring items named after Kanye West's songs. The menu included offerings like the "Gorgeous" and "Famous" burgers, the latter being a unique take on the classic Big Mac. The restaurant's logo also reverted to its original design, heavily inspired by the Dropout Bear character.
The chain's ability to navigate legal challenges and adapt its branding has been a testament to its resilience and creativity. Today, College Dropout continues to be a popular destination for burger enthusiasts in Melbourne, offering a unique dining experience that blends pop culture with culinary innovation. Its journey from a small startup to a well-known brand highlights the dynamic nature of the food industry and the power of creative branding.
