The Helms Foundation played a pivotal role in the history of college basketball, particularly through its annual award recognizing the most outstanding men's player in the United States. Founded in 1936 by Bill Schroeder and Paul Helms, the foundation became a cornerstone in celebrating athletic excellence. This article explores the history of the Helms Foundation and its lasting impact on college basketball.
Origins and Establishment
The Helms Foundation was established in
Los Angeles by Bill Schroeder and Paul Helms, the owner of Helms Bakery. The foundation aimed to honor and recognize outstanding achievements in sports, with a particular focus on college basketball. In 1944, the Helms Foundation began awarding the College Basketball Player of the Year, a prestigious accolade that highlighted the most exceptional player each season.
The award was unique in that it also included retroactive selections for each season from 1904-05 to 1942-43, providing a comprehensive recognition of basketball talent over the years. This approach not only honored current players but also acknowledged the contributions of past athletes, cementing the foundation's role in preserving the history of college basketball.
Impact on College Basketball
The Helms Foundation's College Basketball Player of the Year award quickly became a benchmark for excellence in the sport. By recognizing players like Cat Thompson, who won the award in 1929, the foundation elevated the status of college basketball and brought greater attention to the sport.
The award also inspired other organizations to establish similar honors, contributing to the growth and popularity of college basketball. The recognition of outstanding players helped to promote the sport, encouraging young athletes to pursue basketball and strive for excellence on the court.
Legacy and Influence
Although the Helms Foundation ceased operations in the early 1980s, its legacy continues to influence college basketball today. The foundation's emphasis on recognizing athletic excellence set a standard for future awards and honors in the sport. The tradition of celebrating outstanding players has become an integral part of college basketball, with numerous awards now recognizing the achievements of athletes each season.
The Helms Foundation's impact is also evident in the way it preserved the history of the sport. By acknowledging players from the early 1900s, the foundation ensured that the contributions of past athletes were not forgotten, providing a rich historical context for the evolution of college basketball.
In conclusion, the Helms Foundation played a crucial role in shaping the history and development of college basketball. Its commitment to recognizing excellence and preserving the sport's history has left a lasting legacy that continues to inspire and influence the world of basketball today.









