The creation of Incubus's seventh studio album, 'If Not Now, When?', was a journey marked by introspection and innovation. Released in 2011, the album represented a significant shift in the band's musical direction, focusing on simplicity and melody. This article delves into the creative process behind the album, exploring how the band members collaborated to bring their vision to life.
A Time for Reflection and Growth
Following the release of 'Light Grenades' in 2006, Incubus decided
to take an extended hiatus. This break allowed the band members to pursue personal interests and recharge creatively. Vocalist Brandon Boyd noted that the hiatus was necessary to prevent the band from being consumed by the demands of constant touring and recording. During this time, Boyd released a solo album, while guitarist Michael Einziger studied music theory and composition at Harvard University.
The hiatus provided the band with a fresh perspective, allowing them to approach their next project with renewed energy. When they reconvened in 2010, the members were eager to explore new musical territories. This period of reflection and growth set the stage for the creation of 'If Not Now, When?', an album that would challenge both the band and their fans.
Recording and Collaboration
The recording of 'If Not Now, When?' took place in various studios, including Blackbird Studio in Nashville and Henson Recording Studios in Los Angeles. The band worked with producer Brendan O'Brien, who had previously collaborated with them on 'Light Grenades' and 'A Crow Left of the Murder...'. O'Brien's understanding of the band's dynamic and his ability to foster a creative environment were instrumental in shaping the album's sound.
The band adopted a new approach to songwriting, recording songs as they were written. This method allowed for a more organic and spontaneous creative process. Einziger's studies in music theory influenced his contributions, leading to a focus on simplicity and melody. The band consciously avoided relying on the aggressive rock elements of their past, opting instead for a more refined and mature sound.
Themes and Artistic Vision
Thematically, 'If Not Now, When?' explores themes of love and romance. Boyd described the album as having a warm musical tone, with lyrics that reflect his personal experiences and emotions. The album's title, inspired by a quote from Hillel, the rabbi of the Mishnah, encapsulates the band's willingness to take risks and embrace change.
The decision to pursue a new musical direction was not without its challenges. The band was aware that the album's departure from their previous work might be met with mixed reactions. However, they remained committed to their artistic vision, prioritizing their creative satisfaction over commercial success.
In conclusion, the creation of 'If Not Now, When?' was a transformative experience for Incubus. The album's focus on simplicity and melody marked a new chapter in the band's career, showcasing their ability to evolve and adapt. Through collaboration and introspection, Incubus crafted an album that reflects their growth as artists and individuals.
