The halftime show at Super Bowl XLIV, held on February 7, 2010, featured an electrifying performance by the legendary English rock band The Who. Taking place at Sun Life Stadium in Miami Gardens, Florida,
the show was a highlight of the event, captivating audiences with its dynamic energy and iconic music. The Who's performance was not only a musical spectacle but also a reflection of the NFL's strategy to feature legacy rock bands following previous controversies.
The Selection of The Who
The decision to feature The Who as the headliner for the Super Bowl XLIV halftime show was influenced by the NFL's desire to avoid controversies similar to those surrounding the Super Bowl XXXVIII halftime show. The Who, known for their broad appeal and familiarity, were chosen to provide a safe yet engaging performance. Despite not releasing new music since their 2006 album "Endless Wire," The Who's legacy and popularity made them an ideal choice for the event.
The band's selection marked the end of an era, as they were the last legacy rock band to headline the Super Bowl halftime show. The following year, the Black Eyed Peas were chosen to attract a younger demographic, signaling a shift in the NFL's approach to halftime entertainment.
The Performance and Production
The Who's halftime show was a visual and auditory spectacle, featuring a modular stage designed by Bruce Rodgers. The stage incorporated elements associated with the United States, the United Kingdom, and The Who's "visual vocabulary." The 26-piece main platform was surrounded by 14 radial video modules, creating a dynamic visual experience.
Frontman Roger Daltrey's vocal performance was affected by a surgery he underwent in 2009 to remove a precancerous growth from his vocal cords. Despite this, the band's rock anthems resonated with the stadium audience, showcasing their enduring appeal.
Reception and Legacy
The Who's performance received mixed reviews, with some critics noting the band's age was apparent throughout the show. However, their rock anthems were deemed well-suited for the stadium setting, and the show was nominated for Outstanding Production Design for a Variety or Reality Series at the 62nd Primetime Creative Arts Emmy Awards.
In retrospective appraisals, the Super Bowl XLIV halftime show was ranked as the 26th-best show out of 35 by Rolling Stone journalist Rob Sheffield in 2023. Despite varying opinions, The Who's performance remains a memorable part of Super Bowl XLIV, highlighting the band's legacy and the evolving nature of halftime entertainment.
