The Project CARS series is a testament to the power of community-driven development in the gaming industry. Developed by Slightly Mad Studios, the series utilized a unique funding and development model that involved the gaming community directly in its creation. This article delves into how this approach shaped the Project CARS series and its impact on the gaming world.
A New Approach to Game Development
Project CARS, which stands for Community Assisted Racing Simulator, was born out
of a desire to create a realistic racing simulation with the help of the gaming community. Unlike traditional game development, which often relies on publishers for funding, Project CARS was funded by the community and the developers themselves. This approach allowed for greater creative freedom and direct input from the players who would eventually play the game.
The community-driven model was facilitated through the sale of Tool Packs, which allowed players to contribute to various aspects of the game's development. These roles included content creation, quality assurance, and marketing. In return, contributors received special perks and a share of the game's sales profits for the first three years after launch. This innovative model not only provided the necessary funding but also fostered a sense of ownership and investment among the community.
The Role of Community Feedback
Community feedback played a crucial role in shaping the Project CARS series. Slightly Mad Studios actively sought input from players during the development process, allowing them to participate in pre-alpha testing and provide valuable insights. This feedback was instrumental in refining gameplay mechanics, improving graphics, and ensuring a realistic racing experience.
The involvement of professional racing drivers, such as Ben Collins, Nicolas Hamilton, and Oliver Webb, further enhanced the game's authenticity. These experts provided insights into real-world racing dynamics, helping to create a simulation that resonated with both casual gamers and racing enthusiasts. The combination of community input and professional expertise set Project CARS apart from other racing games.
Legacy and Impact
The community-driven development model of Project CARS has left a lasting impact on the gaming industry. It demonstrated the potential of involving players directly in the creation process, resulting in a game that truly reflected the desires and expectations of its audience. This approach not only fostered a loyal fan base but also set a precedent for future game development projects.
While the Project CARS series concluded in 2022, its legacy lives on as a pioneering example of community-driven development. The series' success highlights the importance of collaboration between developers and players, showcasing the potential for innovation and creativity when the gaming community is actively engaged in the development process.









