Broasting is a unique cooking method that combines pressure cooking with deep frying, resulting in a flavorful and crispy dish. This technique, invented by L.A.M. Phelan and marketed by the Broaster Company, has gained significant popularity worldwide. From the United States to the Middle East and Latin America, broasting has become a beloved method for preparing chicken and other foods.
The Broasting Technique
Broasting involves marinating and breading chicken before cooking
it in a pressure fryer. This method allows the chicken to cook quickly while retaining its moisture and flavor. The pressure fryer, a key component of the broasting process, was invented by L.A.M. Phelan in 1954. By combining elements of a deep fryer and a pressure cooker, Phelan created a device that revolutionized the way chicken was cooked.
The Broaster Company, founded by Phelan, played a crucial role in popularizing the broasting technique. The company trademarked the terms "broaster" and "broasted food," ensuring that its brand became synonymous with this unique cooking method. Today, the Broaster Company licenses its "Genuine Broaster Chicken" to thousands of restaurants worldwide, maintaining the quality and consistency of broasted foods.
International Popularity
Broasting has found a significant following in various parts of the world. In the Middle East and South Asia, countries like Saudi Arabia and Pakistan have embraced broasted chicken as a popular dish. Similarly, in Latin America, countries such as Colombia and Peru have adopted the technique, with many restaurants incorporating the word "broast" into their names.
The global appeal of broasting can be attributed to its ability to produce flavorful and crispy chicken quickly and efficiently. This method has become a staple in many fast-food chains and restaurants, offering a delicious alternative to traditional fried chicken. The Broaster Company's influence extends to over 5,000 licensed locations in the United States and 54 other countries, highlighting the widespread acceptance of broasting as a preferred cooking method.
The Broaster Company's Impact
The Broaster Company has been instrumental in the success of broasting on a global scale. By providing training and licensing to restaurants, the company ensures that the quality of broasted foods is maintained across various locations. In addition to its pressure fryers, the Broaster Company offers a range of products, including marinades, seasonings, and coatings, further enhancing the broasting experience.
Broasting's international popularity and the Broaster Company's commitment to quality have solidified this cooking method as a beloved choice for preparing chicken and other foods worldwide.
