Marvin Gaye's eleventh studio album, *What's Going On*, released on May 21, 1971, marked a significant turning point in his career and in the music industry. This album not only became Gaye's first million-selling album but also redefined the soul music genre. With its socially conscious themes and innovative production, *What's Going On* resonated with audiences and critics alike, leaving a lasting impact on music and culture.
A Landmark Release
*What's Going On* was
released by the Motown Records subsidiary label Tamla and quickly became a commercial success. Upon its release, the album shipped gold and became Gaye's first Top 10 entry on the Billboard Top LPs chart, peaking at number six. It remained on the chart for over a year, selling two million copies within its first twelve months. This achievement made it Motown's best-selling album at the time, a record that stood until Gaye released *Let's Get It On* in 1973.
The album's title track, released as the lead single in January 1971, was a major hit. It sold more than 200,000 copies in its first week and 2.5 million by the end of the year. The single reached number two on the Billboard Hot 100 and held the top position on Billboard's Soul Singles chart for five weeks. The success of the title track helped propel the album to the top of the charts and solidified Gaye's status as a leading figure in soul music.
Cultural and Musical Impact
*What's Going On* was not only a commercial success but also a critical one. The album's socially conscious themes, which addressed issues such as drug abuse, poverty, and the Vietnam War, resonated with listeners during a time of social and political upheaval. Gaye's introspective lyrics and innovative production techniques, including the use of a song cycle and multi-layered vocals, set a new standard for soul music.
The album's influence extended beyond the music industry, as it became a cultural touchstone for the civil rights movement and other social justice causes. Critics and musicians alike have hailed *What's Going On* as one of the greatest albums of all time, and it has been credited with revolutionizing black music and inspiring future generations of artists.
Legacy and Recognition
In the years since its release, *What's Going On* has continued to receive accolades and recognition. In 1985, it was voted the best album of all time by writers on the British music weekly NME. Rolling Stone has consistently ranked it among the greatest albums of all time, and in 2020, it was listed as the greatest album of all time in their revised list.
The album's enduring legacy is a testament to Marvin Gaye's artistry and vision. *What's Going On* not only captured the spirit of its time but also paved the way for future artists to explore socially conscious themes in their music, making it a timeless classic that continues to inspire and resonate with audiences today.
