KREX-TV has experienced numerous ownership changes and challenges throughout its history, each shaping the station's trajectory and resilience. This article explores the various transitions in ownership and the significant challenges KREX-TV has faced, highlighting how these experiences have influenced its development and operations.
Early Ownership and Expansion
KREX-TV was founded by Rex Howell, who had previously brought radio to Grand Junction by relocating KFXJ radio in 1930.
Howell's vision for television in the region led to the establishment of KREX-TV in 1954, initially broadcasting as KFXJ-TV. Under Howell's leadership, the station expanded its reach by establishing satellite stations, KREY-TV in Montrose in 1956 and KREZ-TV in Durango in 1965.
These expansions allowed KREX-TV to cover a larger geographic area, solidifying its presence as a key player in the Western Slope's media landscape. Howell remained the primary owner of the station until his death in 1978, after which the station underwent its first major ownership change.
Transition to Withers Broadcasting and Hoak Media
In 1985, Withers Broadcasting acquired KREX-TV, marking a new era for the station. Under Withers, KREX-TV added a third satellite, KREG-TV in Glenwood Springs, in 1987. The station also acquired the franchise to broadcast Fox programming, leading to the creation of KFQX.
In 2003, Hoak Media purchased KREX-TV, bringing another shift in ownership. During this period, the station faced a significant challenge when its studios were destroyed in a 2008 fire, causing damages estimated at $6 million. Despite this setback, KREX-TV continued to operate by using facilities at Western Colorado Community College and later rebuilt its studios in 2009.
Acquisition by Nexstar Media Group
In 2014, Nexstar Media Group acquired KREX-TV, further solidifying its presence in the media landscape. This acquisition marked the latest chapter in the station's history, as it continued to adapt to the changing dynamics of the broadcasting industry.
Under Nexstar's ownership, KREX-TV has maintained its affiliation with CBS and operates alongside other stations like KFQX and KGJT-CD. The station's ability to navigate ownership changes and challenges has been a testament to its resilience and adaptability, ensuring its continued success in the Western Slope region.
KREX-TV's history of ownership changes and challenges highlights its capacity to overcome obstacles and thrive in a competitive media environment. By embracing new opportunities and adapting to change, KREX-TV has remained a vital part of the Western Slope's media landscape, continuing to serve its community with quality programming and local news coverage.
